SaaS Churn Rate Calculator
Measure customer drop-off, revenue churn, retention rate, and compounded annual subscriber drag with instant SaaS benchmarks.
Customer & Revenue Inputs
Measure retention across any monthly or quarterly timeframe
Customer Retention Numbers:
Revenue Retention Numbers ($ USD):
Customer Churn measures account drop-off. Revenue Churn measures lost dollars. If low-tier users leave while high-tier users stay or upgrade, your revenue churn may be low even if customer churn is moderate.
How to Audit Your Churn Metrics
Enter your customer base and revenue statistics to evaluate subscriber health against industry benchmarks.
Enter Customer Counts
Fill in your active customer count at the start of the month and how many churned.
Enter Monthly Revenue
Input your baseline MRR and the dollar amount lost to cancellations or downgrades.
Review Benchmark Alert
Check whether your churn falls into Excellent, Healthy, or High Churn territory.
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Frequently Asked Questions
Customer Churn Rate = (Lost Customers / Starting Customers) × 100. It measures the exact percentage of your existing subscriber base that cancelled within a specific period.
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