Free Trial Conversion Calculator
Calculate SaaS trial-to-paid conversion rates, forecast MRR & ARR additions, and benchmark your funnel performance against top industry averages.
Trial Cohort Data
Input monthly trial registrations and conversions
New trial accounts activated in this period
Trials that upgraded to paid subscriptions
Monthly ARPU (Average Revenue Per User) for converted trials
Conversion Rate = (Paid Conversions / Total Trial Users) × 100How to Calculate Free Trial Conversion & Impact
Diagnose your SaaS trial conversion health in 3 quick steps.
1. Select Trial Friction Model
Choose whether your product uses Opt-In (no credit card required upfront) or Opt-Out (credit card required to begin trial).
2. Enter Trial Cohort Numbers
Provide the total trial signups, number of upgraded paid customers, and average subscription price (or click "Try Example").
3. Inspect Benchmark Score & Sensitivity
Review your conversion percentage, MRR/ARR added, industry benchmark evaluation, and sensitivity projections for +1%, +2%, and +5% gains.
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Frequently Asked Questions
For Opt-In trials (no credit card required upfront), typical conversion rates hover between 2% and 5%, with top-quartile SaaS companies reaching 6% to 10%. For Opt-Out trials (credit card required before starting), conversion rates typically range from 15% to 25%.
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